Selling your home is one of the most important and biggest financial decisions you will make in your lifetime.  Choosing the right agent to entrust that task should not be taken lightly and certainly not decided by the luck of the draw by who answers the phone at the local real estate office.  Here are some suggestions to help you make the right choice.

1.  "Do you know a REALTOR you trust?"

A referral from a colleague or family member can go a long way in pointing you in the right direction.  If someone whose opinion you value says they love their agent that should be a great place to start your search.  My business is referral based because I have built relationships with my clients that continue long after the ink on the closing papers dries,  the lockbox is removed, and the commission check is cashed.   

2.  "What do others say about this REALTOR?"

While I do not care for the erroneous information filling many real estate websites, there is a value to client reviews of agents.  Most, if not all of these sites, do have a verification process in order to publish the review.  As with anything else in life ignore the “canned” or half-hearted (“There…I wrote something”)  type of reviews and look for genuine success stories.  Make sure to ask the agent if you can contact a few of their past clients. The best clients in the world fill my website with reviews, written and videotaped.  We are each other’s biggest fans.

3.  “What do you love about my town/neighborhood?”

An agent should be able to sell buyers on more than your mortar and bricks.  Not everyone knows about your community, its hot-spots or hidden treasures.  I prepare a binder for every listing, which includes not just the listing brochure and copies of disclosures, but a section filled with pertinent info about your community.  I also have my sellers fill out a questionnaire letting the buyers know why they love their area and why they fell in love with their home.

4. “How will you market my property?”

Would you be impressed if I told you I will prepare an internet listing for your home that will appear on hundreds of websites?  You really shouldn’t be.  Yes, 10  years ago that was a pretty impressive stat.  Nowadays, not so much.  What ELSE will  your agent do to make your home stand out from the crowd?  Ask to see some of their current or previous listings:  what do you think of the photography?  Does it look like it’s time they upgrade from that flip-phone they obviously used to snap those shots? What about the listing remarks?  First, not every home is stunning---in fact, very few homes are truly STUNNING—so that might be a tip off of a tired vocabulary.  I’ll let you in on a secret…we can actually upload 35 photos and publish 1500 characters.  And while there’s an argument to be made for not making a listing that wordy, “Too much to list here” is a sure sign the agent is not putting much effort into selling that home.

In addition to all the “standard” things agents do and the extras I’ve listed above, I also design business cards for your home, record DVDs of the virtual tour and listing info, assign a personalized text messaging code...actually there’s “too much to list here.” ;-)

So, when you are ready to meet the best agent to list your home, call or message and let’s take a step in the right direction to turn your dreams into an address!